More B2B Marketers Using Social Media to Distribute Content
The 2013 B2B Content Marketing Benchmarks, Budgets and Trends Report is out from the Content Marketing Institute (CMI) and MarketingProfs. This year, 87% of marketers are using social media to...
View ArticleBeing Open to LinkedIn Requests
Many moons ago, I wrote a MarketingProfs blog post about LinkedIn networking and being open to engaging with new people – even if you don’t know them. Help! I Have Social Media Rejection Syndrome!...
View ArticleHave You Checked Your Twitter Followers Lately?
Every time I use Manage Flitter to see which of my Twitter followers do not follow me back, I am always amazed. Some are clients, friends, colleagues, and even nonprofit organizations I have supported....
View ArticleSmaller B2B Companies Outdo Larger Ones on Content Marketing Strategy
Here’s a switch. Smaller businesses – those with 10-99 employees – are outdoing large companies with over 1000 employees on content marketing strategy. Almost half of smaller businesses (48%) have a...
View ArticleGuess the Top Content Marketing Goal for B2C and B2B
What’s your organization’s top content marketing goal? Would you like to know if it’s the same as 79% of B2C (business-to-consumer) and 82% of B2B (business-to-business) companies? A study from...
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