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More B2B Marketers Using Social Media to Distribute Content

The 2013 B2B Content Marketing Benchmarks, Budgets and Trends Report is out from the Content Marketing Institute (CMI) and MarketingProfs. This year, 87% of marketers are using social media to...

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Being Open to LinkedIn Requests

Many moons ago, I wrote a MarketingProfs blog post about LinkedIn networking and being open to engaging with new people – even if you don’t know them. Help! I Have Social Media Rejection Syndrome!...

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Have You Checked Your Twitter Followers Lately?

Every time I use Manage Flitter to see which of my Twitter followers do not follow me back, I am always amazed. Some are clients, friends, colleagues, and even nonprofit organizations I have supported....

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Smaller B2B Companies Outdo Larger Ones on Content Marketing Strategy

Here’s a switch. Smaller businesses – those with 10-99 employees – are outdoing large companies with over 1000 employees on content marketing strategy. Almost half of smaller businesses (48%) have a...

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Guess the Top Content Marketing Goal for B2C and B2B

What’s your organization’s top content marketing goal? Would you like to know if it’s the same as 79% of B2C (business-to-consumer) and 82% of B2B (business-to-business) companies? A study from...

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